Renegade Marketing Idea: How Coffee Can Transform The Dental Experience

Coffee, the world’s most beloved beverage, is not just a drink; it is an experience. 

For Bert Molner, a financial advisor, it was the experience of coffee that transformed his business, and it can do the same for other businesses as well.

Bert Molner’s journey began with a cup of Brazilian coffee that changed his perception of coffee forever. According to one of his clients from Brazil, Americans make coffee too harsh and bitter, scalding water all over it, and getting the tannins and acids that make it just too bitter. Brazilians, on the other hand, make love to their coffee, bringing out all the flavors and valuable crema that floats across the top.

One day, Bert visited that client. The client’s wife, knowing that Bert was coming, prepared coffee and offered him a special experience. She had a coffee press filled with Brazilian coffee, accompanied by a little bowl of smoked almonds and chocolates. She poured the creamer into a glass decanter, and after the whole process of pressing the coffee down, she poured it into a glass cup. Bert had his first sip of Brazilian coffee, and it was love at first taste.

Bert realized that he could incorporate this coffee experience into his business to differentiate himself from his competitors. They talked about financial things. Bert wanted it to be a real experience when clients came to his office.

He got a big tray to bring out all of the coffee essentials, and his office manager would start the hot water to get that rolling while asking clients about their kids and grandkids. By the time Bert was ready to meet them, the coffee was ready. The tray had a bunch of pictures underneath that set the ambience, including steaming coffee and the Eiffel Tower for France, since they used French press over there. There was also a little tray of smoked almonds and chocolates, glass crafts, and their favorite beverages.

Bert would then tell his Brazilian coffee story to his clients, explaining how the coffee makes love to the flavors and brings out the good stuff while leaving the bad stuff behind. He would also explain that the coffee cannot sit in the water for more than four minutes and set a timer to ensure that he did it right. The experience was memorable, and his clients would stop by the office just to get a cup of his coffee.

For Bert, the coffee experience was the key to his success. He lived in a city of 1300 people, yet he was number one worldwide in new client acquisitions. His clients loved the experience and kept coming back for more.

How could a dentist use this idea?

There seems like there’s a dentist on every corner in every city. Getting new patients and keeping their current ones is always an issue. Why not use Bert’s idea in their office.

Years ago having a Keurig in the office was different and unique. Today it’s common.

But what not common is making an experience around coffee.

Following Bert Molner’s example they can offer their patients a cup of coffee while they wait for their appointment, creating a relaxed and friendly atmosphere. They can also make the coffee experience special by using a French press or a coffee press, offering flavored creamers, and adding little treats like chocolates and pastries.

The key to creating an unforgettable coffee experience in a dental office is to make it unique and personalized. Just like Bert used pictures of the Eiffel Tower to set the ambiance in his office, dentists can also use pictures or decorations that reflect their interests or their patients’ interests. 

They can also offer different types of coffee, like decaf or flavored coffee, to cater to their patients’ preferences.

Maybe even find a local roaster and feature that coffee.

Creating a special coffee experience can transform a business, whether it’s a financial advising business or a dental practice. 

The key is to make the experience memorable, personalized, and unique. Doing it with coffee can set your business apart.